At Pure & Peaceful, we believe caring for your environment and caring for your health should go hand in hand. Our mission is to help you find harmony between the two starting with plant- and mineral-based products that are as effective as they are gentle. We use potent botanical ingredients and hand-selected, therapeutic-grade essential oils to truly clean your home while supporting your well-being. We’re redefining what “clean” really means—no compromises, no toxins, just pure peace of mind.

ABOUT US

Pure & Peaceful is a modern wellness brand rooted in the idea that cleaning should feel as good as it works. What began as a search for truly clean, natural products turned into a full line of aromatherapy-infused essentials that are both powerful and planet-conscious. Every formula is made with plant and mineral ingredients—no fillers, no shortcuts. Designed to refresh your space and support your body, our products transform cleaning into a small act of self-care.

A Message From The Founder 

As someone with lifelong sensitivities to harsh household products, cleaning used to leave me feeling unwell — headaches, nausea, and a general sense of discomfort. Today, I see that sensitivity as a gift. It sparked a relentless search for ingredients that were not only safe, but truly therapeutic. I created Pure & Peaceful as a modern wellness brand that transforms cleaning into a health-conscious and uplifting experience. Our products are aromatherapy-based, designed to support your immune system and elevate your mood through delicious, plant-powered scents. I hope they bring peace, beauty, and well-being into your home — just like they have in mine.

Shamir Cohen - Founder & Creator